Season’s Reward: Bolt Supports Drivers with Fuel Subsidy Bonus

Bolt, the forefront ride-hailing company, is taking driver support to the next level with its groundbreaking fuel subsidy bonus campaign. In response to the challenges faced by drivers post the removal of fuel subsidy by the Bola Tinubu-led government, Bolt is pioneering a campaign that injects a weekly fuel subsidy bonus of N10,000 to help drivers in Lagos and Abuja cope with escalating fuel prices.

Yahaya Mohammed, the Country Manager for Bolt Nigeria, emphasized the company’s unwavering commitment to driver success. He highlighted the pivotal role drivers play in Bolt’s business and expressed excitement about the positive impact this unique fuel subsidy initiative is already having on drivers.

Addressing the economic strain caused by the fuel price hike, Mohammed stated, “We understand the current economic situation, and as always, we are committed to helping our driver-partners earn more.” He underscored Bolt’s dedication to making drivers central to its business and acknowledged the competitive marketplace.

Bolt’s fuel subsidy campaign, designed to alleviate the effects of the fuel price increase, targets over 6,000 drivers in Lagos and Abuja. Running throughout December, the campaign offers drivers a weekly fuel subsidy bonus of up to NGN 10,000, with the potential for drivers to earn up to N40,000 in bonuses by the end of the month. The catch? Drivers must complete a minimum of 50 trips in a week, equating to approximately 7.1 trips per day.

This strategic initiative aligns with Bolt’s ongoing efforts to enhance driver earnings. In September, the company introduced a 10% commission reduction for drivers who transitioned to the economy class of its offerings, citing the impact of fuel subsidy removal on order volume.

Acknowledging the challenges faced by drivers, Bolt’s commitment to their welfare is evident in its multifaceted approach. The “Drive for a Prize Challenge,” launched in the same month, celebrates top-performing drivers with a range of prizes, contributing to a total distribution of prizes worth up to N50 million since 2020.

While the fuel subsidy bonus is commendable, queries may arise regarding its geographical limitation to Lagos and Abuja. Recognizing these cities as the largest e-hailing markets in Nigeria, the disparity raises questions about the potential need for subsidies in smaller cities, where drivers generally earn less.